Privacy Policy
1. Introduction
Verafind Limited (company number 13559334) (“Verafind”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. We are registered in England and Wales with our registered office at Canterbury Court, 1-3 Brixton Road, London SW9 6DE, and registered with the Information Commissioner’s Office (ICO) under reference ZB329694. Verafind has previously traded under the names VirginLand and VirginLand by Ringley.
This Privacy Policy explains how we collect, use and disclose your personal data, and your rights in relation to the personal data we hold. This policy is in accordance with the UK Data Protection Act 2018 (DPA 2018) and the UK General Data Protection Regulation (UK GDPR).
This Privacy Policy applies to our land acquisition, planning support and related services, and to your use of our websites and digital platforms operated by or on behalf of Verafind.
2. Information We Collect
We may collect and process the following personal data about you:
Personal Identification Information:
Name, email address, phone number, job title, company details, and any other information you provide when contacting us, registering a site, making an enquiry, booking a call or using our services and platforms.
Usage Data:
Information on how you interact with our websites, client portals and digital tools, including pages viewed, actions taken, and engagement with specific features.
Technical Data:
IP address, browser type and version, time zone setting, browser plug in types and versions, operating system and platform and other technology used to access our websites and services.
Business Data:
Information related to land opportunities, landowner enquiries, development and infrastructure projects, acquisition criteria, planning assessments, site information and other related business activities where applicable.
Publicly Available Information:
Where we provide research, data or introduction services to business clients, we may source and compile information about individuals from publicly available records (for example, HM Land Registry title data), including people who have not directly contacted Verafind.
Communications Data:
Records of emails, letters, phone calls and other communications with you, including notes of discussions and call outcomes.
3. How We Use Your Personal Data
We use the personal data we collect for the following purposes:
To Provide and Improve Our Services:
To deliver and administer our land acquisition, site finding, planning support and related services, to operate our digital platforms and tools, and to improve the way we identify, review and progress land opportunities for buyers and sellers.
To Communicate with You:
To respond to enquiries, send administrative information, provide updates about our services, and inform you about changes to our terms, conditions and policies.
To Manage Customer and Stakeholder Relationships:
To develop and maintain relationships with developers, landowners, investors, infrastructure clients and other business stakeholders, including prospective and existing clients and partners.
To Support Business Operations:
To analyse data and trends that help us improve our business model, technology, service offerings and market research, including improving our matching, planning and due diligence processes.
To Provide Research, Data and Introduction Services:
To source, compile and provide data and insights — including information from publicly available records — to business clients (such as marketing, concierge or professional services firms) for their own research, relationship-building or marketing purposes.
To Ensure Platform and Information Security:
To protect our systems, data and services from unauthorised access, misuse or other security risks, and to monitor for and prevent fraud.
To Comply with Legal and Regulatory Obligations:
To comply with relevant legal obligations, regulatory requirements and industry best practices, and to respond to lawful requests from authorities where required.
4. Legal Basis for Processing Personal Data
We will process your personal data only when we have a legal basis to do so, which may include:
Consent:
Where you have given us clear consent for processing your personal data for a specific purpose, such as receiving certain marketing communications.
Contract:
Where processing your personal data is necessary for a contract we have with you, or to take steps at your request before entering into a contract.
Legal Obligation:
Where processing is necessary to comply with law or regulatory requirements.
Legitimate Interests:
Where processing is necessary for our legitimate business interests (for example, operating and improving our services and platform, managing client relationships, or providing research, data and introduction services to business clients using publicly available information), provided these interests do not override your rights and freedoms.
Our main legal basis for contacting landowners about their land, and for our land search activity, is legitimate interests. We balance our interests against yours, and you can object at any time, in which case we will stop contacting you.
For our own land and landowner records, and for our own marketing, Verafind is the data controller. Where a client uses our client portal to hold its own site notes, files and correspondence, we process that data on the client’s instructions as a data processor, and the client remains the controller.
5. Sharing Your Personal Data
We do not sell your personal data. We may share personal data with third parties in the following circumstances:
Service Providers:
We may share personal data with third party service providers who assist us in delivering our services, such as IT and hosting providers, data storage providers, email and CRM platforms, analytics providers and professional advisers.
Business Partners and Professional Advisers:
Where appropriate, and only where necessary, we may share relevant information with professional advisers (such as legal advisers or planning consultants) or with developers, landowners or other parties directly involved in a potential or actual transaction, subject to confidentiality obligations.
Research, Data and Introduction Clients:
Where a business client engages us to provide research, data or introduction services — for example using publicly available property records to identify individuals relevant to their business — we may share relevant data with that client for their own use, on the legitimate interests basis set out in Section 4.
Business Transactions:
If Verafind is involved in a merger, acquisition, investment transaction or asset sale, your personal data may be transferred as part of that transaction, in which case we will ensure that the recipient is subject to appropriate confidentiality and data protection obligations.
Legal Requirements:
We may disclose your personal data if required by law, regulation or in response to valid legal requests by public authorities, or to protect the rights, property or safety of Verafind, our clients or others.
International Transfers: Some of our service providers are based outside the UK, including in the United States. Where personal data is transferred outside the UK, we will make sure it is protected by an appropriate safeguard recognised under UK data protection law, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
6. Data Security
We implement appropriate technical and organisational measures to help ensure that your personal data is protected against unauthorised access, loss, misuse or alteration. Access to personal data is restricted to employees, agents, contractors and third parties who require it for legitimate business purposes, and who are subject to confidentiality obligations.
Our systems are hosted in the UK. Data is encrypted in transit, our backups are encrypted, and access is protected by access controls including two-factor authentication.
While we take reasonable steps to secure your personal data, no system or transmission of information via the internet can be guaranteed as completely secure.
7. Data Retention
We keep personal data only for as long as it is needed for the purpose it was collected for, and to meet any legal, accounting or contractual requirements. When it is no longer needed, we securely delete or anonymise it.
8. Cookies and Analytics
We use Mixpanel, an analytics service hosted in the EU, to understand how visitors use our website, including which pages are viewed, which links are clicked and anonymised session recordings in which form fields are hidden. If you send us an enquiry through the website, we link the name, email address and company you give us to your earlier visits, so we can see which pages you read before getting in touch.
We also use Apollo.io to identify the organisations that visit our website, based on the network they connect from, and the LinkedIn Insight Tag to measure the results of our LinkedIn activity and show relevant content to visitors on LinkedIn.
None of these cookies are set unless you click Accept on our cookie banner. You can change your choice at any time using the Cookie settings link at the bottom of every page.
9. Your Data Protection Rights
Under the DPA 2018 and UK GDPR, you have the following rights in relation to your personal data, subject to certain conditions and exemptions:
Right to Access:
You have the right to request copies of your personal data that we hold.
Right to Rectification:
You have the right to request correction of inaccurate or incomplete personal data.
Right to Erasure:
You have the right to request deletion of your personal data in certain circumstances, subject to legal and contractual obligations.
Right to Restrict Processing:
You have the right to request that we limit the way we process your personal data in certain circumstances.
Right to Object:
You have the right to object to processing based on our legitimate interests, and to object at any time to processing for direct marketing.
Right to Data Portability:
You have the right to request that we transfer your personal data to another organisation, or directly to you, where technically feasible and where the legal basis for processing is consent or contract.
Right not to be subject to automated decisions: You have the right not to be subject to a decision based solely on automated processing that has a legal or similarly significant effect on you.
To exercise any of these rights, please contact us using the details in section 11. We will respond within one calendar month of a valid request, which may be extended by a further two months for complex requests. We may need to request specific information from you to help us confirm your identity before disclosing any data.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page and, where appropriate, we may notify you by email or other reasonable means. We encourage you to review this Privacy Policy periodically to stay informed about how we protect and use your personal data.
11. Contact Us
If you have any questions about this Privacy Policy or your personal data, or if you would like to exercise your data protection rights, please contact us:
Verafind Limited
Registered office: Canterbury Court, 1-3 Brixton Road, London SW9 6DE. ICO registration: ZB329694.
Email: fred@verafind.co.uk
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you are concerned about how we handle your personal data. However, we would appreciate the opportunity to address your concerns directly before you contact the ICO.