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Land acquisition shouldn't be this hard
Transactions take too long, developers waste time on abortive work, landowners miss opportunities or are taken advantage of - and overall, too much potential goes unrealised where deals that should happen simply don't.
We saw this playing out across the industry - fragmented data, opaque processes, and too much time spent on the wrong sites/buyer. There had to be a better way to connect the right developers with the right opportunities.
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“We saw an entire market running on spreadsheets, phone calls and luck. There had to be a more intelligent way to connect landowners with the right developers at the right time - making it easier to find better opportunities, connect smarter with decision makers, and ultimately to deliver more impactful results for everyone.”
Discover how we’ve grown, evolved, and pushed boundaries.
Our journey is shaped by key milestones, bold decisions, and the breakthroughs that defined who we are today.
Key moments and transformational events that brought us here
There had to be a better way to source off-market sites
Developers were drowning in irrelevant leads while genuine opportunities sat hidden. New technologies were available but not integrated into developer workflows. Dan Robinson started to support developers with their land sourcing, increasingly seeing these inefficiencies first hand - so Dan started testing whether there was a real business opportunity in fixing it.
The answer was yes, there was.
Connecting developers with landowners ready to transact
With first investment secured, the business was launched (known at the time as VirginLand). This wasn't about building a portal - it was about proving that developers valued a full-service approach. The team grew, technology was built, and real deals started happening.
The model worked. Developers wanted more than just site identification - they wanted the entire journey handled. Landowners on the other hand starting approaching us directly - asking us to provide our thoughts on what their land might be worth, what its best use case might be, the potential route to planning and introductions to credible & well-suited buyers.
Refining what developers actually need
With clients seeing results and deals actually happening, the focus shifted to refinement. What started as educated guesses about developer and landowner needs became proven insight. The team expanded, processes sharpened, proprietary technology began to be built and the full end-to-end service model was validated across residential, commercial, and energy sectors.
The business now had real traction.
Category-leading ambition backed by strategic investors
This is where it gets interesting. The same comprehensive service - site identification, landowner outreach, planning support and insights, developer matching, deal progression - still driven by people, but now both powered by AI and technology, as well as backed by strategic investors who see the value of what we're building.
Verafind represents this evolution: proven service delivery meeting cutting-edge technology. We're not replacing human expertise with AI - we're augmenting it, making every search smarter, every outreach more targeted, every deal more likely to complete.
Let’s spend our time having the conversations that matter, not clicking around spreadsheets.
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“We knew roughly what developers and landowners needed on day one. A few years in, we know exactly what they need. We proved the model works. And now the market's best partners are backing us to do it at scale.”